APNNE 2019-20 MEETING SCHEDULE

October 7, 2019, from 10am – 3pm
Topic:  Digital Marketing (presented by a guest marketing specialist, Melissa Breor)
Host:    The Colonial Performing Arts Center
Register:  apnneinfo@gmail.com
Location of meeting: Hannah Grimes Center: 25 Roxbury St, Keene, NH 03431

Melissa Breor has been the Assistant Director of Marketing at the UMass Fine Arts Center since August 2017. 
A self-identified data wonk, Melissa thrives in the digital realm, engaging with patrons, tracking results, and using data to inform marketing decisions. Prior to working at UMass Amherst, she spent five years at the Greater Northampton Chamber of Commerce developing and executing the digital marketing strategy for VisitHampshireCounty.com.  She is a 2011 graduate of Smith College and lifelong resident of western Massachusetts. 
Melissa will present for 45-60 miuntes, laying the foundations of digital marketing. 
The presentation will help define the digital marketing realm, address why it is important (with supporting data from a 2017 Arts Ticket Buyer Digital Media Usage Survey), and address several areas of focus with takeaway actions that can be realized even by small organization.
She’s planning to hone in on social media, email, and tracking & data usage.

---

October 30, 2019, from 9am – 4:00pm
Topic:  Idea Swap (expeditions and other grants)
Register: https://www.nefa.org/events/18th-annual-idea-swap
Host:    New England Foundation for the Arts
Location: Worcester, Mechanics Hall, 321 Main Street, Worcester, MA

 December 9, 2019, from 10am – 3pm
Topic: Local venue Block Booking meeting and fundraising/grants
We will be joined by an experienced, locally invested development person
Host:  The Capital Center for the Arts
Location: their new venue, the Bank of NH Stage at 16 South Main St in Concord

January 2020, from 8:30am – 9:30am
APAP meeting for those attending this conference – date and details to follow -
 
February 2020, date and details TBD
This will be a zoom electronic meeting – date and details TBD
What would you like to learn about or discuss?

April 13, 2020 from 10am – 3pm
Topic: Fostering the capacity to implement internal change/transitioning for arts organizations
Research across sectors suggests that the failure rate of change initiatives is a shocking 70%. Interestingly,
the most commonly cited influencer to determining the success or failure of change initiatives is people.
Why? When people are not adequately engaged with change, they resist it.
However, when people identify and let go of what must be left behind and can build meaning and reach out for what is new,
they become capable of initiating and generating sustainable change.
Host:  Lebanon Opera House
Location:  Lebanon Opera House, 51 N Park St, Lebanon, NH 03766

May 2020 – APNNE/NEP Joint Meeting – TBD
Final meeting for 2019-20 season